Communication Retainer: Press Office and SMM
- bmi was the second largest airline at London Heathrow. At the peak of activity, the company carried out 2,000 flights per week. In 1993, bmi became the first European carrier that offered its passengers a separate business class lounge. In 2012, bmi performed 4 flights Moscow-London a week and needed an active promotion of its service.
- In 2011-2012 years JetCom made more than 500 publications about the airline in top business, travel, glossy media and blogs.
- 4 large-scale marketing projects were realized for bmi: Moscow Biennale of Contemporary Arts (during the partnership with British Council); Sponsorship participation in the concert of British composer Michael Nyman in Barvikha luxury village; Participation in a large-scale exhibition of “British Education Exhibition”; the project “7 Days – Russian Celebrities in London”.
- The “bmi Russia” Facebook page and Twitter channel were created. More than 6 000 fans joined the page during 6 month. They did 800 000 views of the news and wrote 5 700 comments.