Marketing research

  • Eaton International Corporation, headquartered in Cleveland, Ohio, USA is a diversified company with more than a hundred years of experience.  Eaton is a global leader in the manufacture of electrical and hydraulic components and systems for stationary industrial and mobile applications.  
  • A study was carried out to determine the preferences of corporate customers of hydraulic equipment. It was based on dozens of telephone interviews with relevant top management representatives from oil and gas and agricultural industries which are using hydraulic equipment.
  • The results of the research became a deep analysis of the market and allowed the client to consider recommendations and wishes of customers.